Urgently Yours: Temporal Communication Norms and Psychological Distance

Communicators have at their disposal an ever-increasing variety of modalities by which to transmit messages. Do the prominent norms attached to different communication modalities contain information in and of themselves? The present investigation considers this question through the lens of text messages and emails, hypothesized to confer different normative information about urgency. Text messages (vs. emails)-or any communication inferred by receivers to have been sent with greater urgency-cause the content of those messages to seem, in the eyes of receivers, closer in time (Study 1), closer in space (Study 2), and more likely to occur (Study 3). Moderation and mediation analyses confirm the role of urgency underlying the relationship between modality and distance. We provide evidence for these effects in a series of laboratory studies together with a field study in which real text messages and emails impact not only inferred distance but also a behavior deriving therefrom. Theoretical and practical implications highlight the importance, for both researchers and practitioners, of understanding how the medium of communication can shape interpretation of the message.