BENCHMARKING AS ENTREPRENEURIAL TOOL FOR BUSINESS IMPROVEMENT AND INNOVATIONS

In nowadays world the enterprises have to be dynamic and flexible trying to satisfy the requirements of environment. The one of the most effective ways to maintain the positions in market or to better them is to use benchmarking. But theretofore it is important to understand, that benchmarking is not the widely simple way for the fortune and success of the enterprise, because it stands on the entrepreneurship of the organization and the entrepreneurial intellection of its leaders. The quite a number of various problems, barriers can emerge trying to compare the distinct enterprises and aiming to adapt the highest standards of the concrete range of activity. Accordingly, the exceptional entrepreneurial perception, foresight, opportunism are necessary for the benchmarking, which consequently can be considered as the entrepreneurial tool for improvement and innovations.