"Balancing Risk and Return in a Customer Portfolio": A Comment

被引：0
|
作者：
Billett, Matthew T. [1 ]
机构：
[1] Univ Iowa, Henry B Tipple Coll Business, Iowa City, IA 52242 USA
来源：
JOURNAL OF MARKETING | 2011年 / 75卷 / 03期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：21 / 23
页数：3
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