The Retail Network in Bratislava from the Point of View of the Consumers

被引：0

作者：

Kita, Pavol ^{[1
]}

Grossmanova, Marta ^{[2
]}

Konstiak, Pavol ^{[3
]}

机构：

[1] Univ Econ Bratislava, Fac Commerce, Mkt Dept, Dolnozemska Cesta 1, Bratislava 85235, Slovakia

[2] Univ Econ Bratislava, Dept English Language, Fac Appl Languages, Bratislava 85235, Slovakia

[3] Univ Econ Bratislava, Dept Mkt, Fac Appl Languages, Bratislava 85235, Slovakia

来源：

PROCEEDINGS OF THE 5TH INTERNATIONAL SCIENTIFIC CONFERENCE ON TRADE, INTERNATIONAL BUSINESS AND TOURISM: APPLICATION OF KNOWLEDGE IN PROCESS OF BUSINESS DYNAMIZATION IN CENTRAL EUROPE | 2014年

关键词：

attractiveness; accessibility; network; consumer behaviour;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

The paper deals the retail the capital city of the localization of which influences purchasing, which is part of everyday life of consumers. Collection and processing of the geographical data on the retail network on the basis of new information technologies in the sphere of cartography more precise is made possible by making use of geo-marketing in the sphere of retail trade, which offers new opportunities in its research. The authors used GIS for characterizing assesses the significance of these changes on the sample involving 11,389 respondents interviewed. The goal of the paper includes the characteristics of retail network of Bratislava and its influence on behaviour of consumers. Further the paper includes methodology and results of research organized on the territory of Bratislava. At the end of the paper, there is discussed the importance of obtained research results for praxis.

引用

页码：233 / 241

页数：9

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