Reverse logistics in publication

被引：0
|
作者：
Fan Haiqin [1 ]
Zhang Qingying [1 ]
Duan Kaiyong [1 ]
机构：
[1] Wuhan Univ Technol, Sch Logist Engn, Wuhan 430063, Peoples R China
来源：
PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II | 2007年
关键词：
reverse logistics; publication logistics; returning;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Publication logistics is comprised of not only the process of "forward logistics" from editors to readers, but also the process of "reverse logistics" resulted from all kinds of reasons. Focusing oil the reverse logistics in book-issuing, this paper firstly discusses the basic processes of logistics in publication, and then analyzes the problems of reverse logistics in Chinese publication and their reasons, finally puts forward the proper countermeasures and strategies. From the standpoint of reverse logistics, the researches in this paper are meaningful and valuable for Chinese book industry to improve the management level and the competitive power.
引用
收藏
页码：1633 / 1636
页数：4
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