Benchmarking in knowledge development in the field of marketing

被引：0
|
作者：
Ouzounova, J. [1 ]
Vassileva, B. [1 ]
机构：
[1] Varna Univ Econ, Varna, Bulgaria
来源：
QUALITY MANAGEMENT IN HIGHER EDUCATION, PROCEEDINGS | 2004年
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D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This paper deals with benchmarking implementation for the purposes of marketing knowledge development. A modified version of Ishikawa diagram has been used as a tool for identifying the hierarchy of the benchmarks for knowledge development in the field of marketing. The main purpose of the BSP (Basic - Strategic - Performance benchmarks) conceptual model is to support the benchmarking process in knowledge development in the field of marketing. As a result a number of implications for benchmarks development in the field of marketing knowledge have been drawn.
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页码：61 / 66
页数：6
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