The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial Performance in SMEs: Empirical Evidence from a Balkan Country (vol 22, pg 83, 2017)

被引：0
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作者：
Ciunova-Shuleska, Anita [1 ]
Palamidovska-Sterjadovska, Nikolina [1 ]
Osakwe, Christian Nedu [1 ]
Ajayi, Joseph Omotoso [1 ]
机构：
[1] Univ Pretoria, Gordon Inst Business Sci, GIBS Business Sch, Pretoria, South Africa
来源：
JOURNAL FOR EAST EUROPEAN MANAGEMENT STUDIES | 2017年 / 22卷 / 02期
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中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
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页码：143 / 143
页数：1
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