Marketing strategies for advertising agencies: What agencies say works best for them

被引：0

作者：

Pharr, JM ^{[1
]}

机构：

[1] TENNESSEE TECHNOL UNIV,COOKEVILLE,TN 38505

来源：

1996 AMA EDUCATORS' PROCEEDINGS, VOL 7 - ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING | 1996年 / 7卷

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：122 / 127

页数：6

共 42 条

[1] Adoption of Integrated Marketing Communication Strategies by Advertising Agencies in Nigeria
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[4] Marketing Strategies of Travel Agencies: A Quantitative Approach
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[7] What is creative to whom and why? Perceptions in advertising agencies
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[J]. JOURNAL OF ADVERTISING RESEARCH, 2003, 43 (01) : 96 - 110
[8] PERSONAL MARKETING STRATEGY FOR THE PROJECTION OF SALES USED BY SMALL ADVERTISING AGENCIES
Gomez Moron, Maria Alejandra
Rubio, Nestor
[J]. REVISTA CICAG, 2010, 7 (02): : 133 - 151
[9] COMPETITIVE POLICY OF ADVERTISING AGENCIES - AND MARKETING FUNCTION OF LARGE-SCALE MARKETS
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[J]. REVUE FRANCAISE DU MARKETING, 1973, (48): : 43 - 67
[10] What the American Association of Advertising Agencies Does to Make Advertising Scientifically More Effective
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[J]. ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, 1924, 115 : 124 - 129

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