SOCIAL MEDIA EMPOWERMENT ON YOUTH CAREER DEVELOPMENT- A STUDY WITH REFERENCE TO INDIA

Social media is one of the powerful modes to create awareness in the entire world. In the last two decades, social media have become more popular among the people, irrespective of age, sex, rich, poor, etc. It is noted that 3.2 billion people use social media in the world and in India, 351.4 million are in social media. India is the second largest country, next to China, in youth using social media. Having this in mind, the current study has explored the use of social media in youth career opportunities and career development. The core objective of the study was to analyse social media's influence on empowering youth in their career opportunities and development in India. For this purpose, current study used a non-random sampling technique and a sample size of 560 respondents. Youth, who were studying or professionally qualified freshers, were the respondents. The study identified the existence of relationship between youth and social media for career opportunities in areas like information for recruitments and entrepreneurship (start-up).