How Does Market Orientation Contribute to Service Firm Performance? A Mediated Model

被引：0

作者：

Wu Shuilan ^{[1
]}

He Weifeng ^{[1
]}

机构：

[1] Huazhong Univ Sci & Technol, Sch Management, Wuhan 430074, Peoples R China

来源：

ICPOM2008: PROCEEDINGS OF 2008 INTERNATIONAL CONFERENCE OF PRODUCTION AND OPERATION MANAGEMENT, VOLUMES 1-3 | 2008年

关键词：

Market orientation; customer loyalty; market intelligence;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

This study utilizes the inter-relationship between market orientation and customer loyalty in order to examine alternative mechanisms through which market orientation contributes to service firm performance. The direct and mediated mechanisms are examined using structural equation modeling in a sample of 101 services firms across China. Market orientation is found to contribute to performance through a dual mechanism in that it contributes both directly and through the mediating role of customer loyalty. These results emphasize that researchers should consider the interrelationships between multiple sources of advantage in seeking explanations of firm performance.

引用

页码：978 / 983

页数：6

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