Analysis of the Publications of the Universities of the South of the Iberian Peninsula on Facebook

被引：0

作者：

Cestino-Gonzalez, Estefania ^{[1
]}

Jose Leiva-Olivencia, Juan ^{[1
]}

Ruiz-del-Olmo, Francisco-Javier ^{[1
]}

机构：

[1] Univ Malaga, Malaga 29010, Spain

来源：

COMMUNICATION AND SMART TECHNOLOGIES (ICOMTA 2021) | 2022年 / 259卷

关键词：

Andalusian universities; COVID-19; Facebook; Social networks; SOCIAL MEDIA; HIGHER-EDUCATION; COMMUNICATION;

D O I：

10.1007/978-981-16-5792-4_55

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

The start of the pandemic in the middle of the 2019/20 academic year meant a great change and adaptation for the entire educational community. The objective of this publication is to analyze and compare the evolution of the publications with the greatest interaction that Andalusian universities, public and private, have made on the Facebook social network from the 2018/19 academic year to the 2019/20 academic year. A mixed, quantitative and qualitative methodology is used. The objectives and themes of the publications, the target audience and the elements and formats of the post are analyzed. The results show an increasing trend in publications dealing with human support, research and development issues, the purpose of which is to inform and inspire the entire community.

引用

页码：564 / 572

页数：9

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