Semantic television - A new vision or a new business case approach? Interactive media based edutainment realized as web 3.0 environment

The main objective of this paper is to introduce an idea and vision of new kind of interactive television and broadcast-the semantic television, as a merging of Web 2.0 characteristics and Semantic Web technologies and methods. In this sense semantic television is defined as accessing and processing existing knowledge as well as creating new TV related content and information pools formalized using semantic web techniques and methods. Distributing of adequate formalized TV content is realized as a Web 3.0 interactive media platform, whereas the acquisition of content and production of TV content is oriented on the Web service paradigma.