The Use of Electronic Brokerage Systems in China: A Modified e-Commerce Model

被引:1
|
作者
Chen, Gene [1 ]
机构
[1] Natl Taiwan Univ Sci & Technol, Dept Business Adm, Taipei, Taiwan
关键词
information systems; e-quality; e-satisfaction; e-trust; net-benefit; systemes d'information; qualite electronique; satisfaction electronique; confiance electronique; avantage net; CUSTOMER SATISFACTION; INTERNET; QUALITY; SUCCESS; TECHNOLOGY; ACCEPTANCE; DIMENSIONS; COMMITMENT; BEHAVIOR; CRITERIA;
D O I
10.1002/cjas.213
中图分类号
F [经济];
学科分类号
02 ;
摘要
I applied the DeLone and McLean (2004) information systems success model to the use of electronic brokerage systems in China. Several modifications to the model are proposed, including the addition of specific measures of customer perceptions concerning both the perceived costs and benefits of using such systems. Structural equation modelling revealed that the DeLone and McLean (2004) model is not a good representation of those who use electronic brokerage systems for cross-national transactions, but that the modified model is a good fit for all customers. Copyright (c) 2011 ASAC. Published by John Wiley & Sons, Ltd.
引用
收藏
页码:99 / 109
页数:11
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