Study on the Marketing Status of Sporting Goods in Jiangsu Province

被引：0

作者：

Qiang, Li ^{[1
]}

机构：

[1] Nanjing Agr Univ, Coll Engn, Nanjing, Jiangshu, Peoples R China

来源：

2011 SECOND INTERNATIONAL CONFERENCE ON EDUCATION AND SPORTS EDUCATION (ESE 2011), VOL II | 2011年

关键词：

sporting good; development status; marketing;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This paper investigates and analyzes the marketing situation of sporting goods in DongTai county and HuTing district of YanCheng from three aspects: current situation and marketing strategies of sporting goods and development countermeasures, using method of documentation and questionnaire. Analysis shows that development level of regional economy, people's attitudes toward sports and industry system are three important factors restricting the marketing of sporting goods.

引用

页码：149 / 152

页数：4