Consumer Perception of Internet of Things

The Internet of Things (IoT) is increasingly perceived as a subsequent stage of digital evolution, in which devices surrounding us communicate with one another, more and more often without human participation. A growing amount of data, speed of its transmission and unlimited opportunities of application indicate a pace of transformation of our life. And despite the fact that this is still an innovative solution, its significance becomes visible in consumer, industrial and public space influencing a form and character of contemporary management. A consumer plays a crucial role in that process as through their perception they condition a level and dynamics of acceptance of new solutions as well as their market potential. New technologies definitely become a key factor in creating a value by a consumer and for a consumer.