Determination of Prices for Services in Online Marketing in Vkontakte Social Network

The paper reveals the issues of the Internet presence of companies in the market as an inevitable part of marketing communication at the present stage of economic and technological development. We consider e-commerce, its features and prospects in social networks. The practical part of the work determines prices for services in the field of contextual advertising and social network marketing. The selection of services displayed on the 'VK Products' data mart is N = 19765. Products were collected from 3127 communities; the topics of the communities correspond to social media marketing and contextual advertising. Prediction of "incorrect" price values of 'goods' is determined using linear regression, Random forest and k-neighbors method.