RETAILER BRAND EQUITY: AN APPROACH BASED ON STORE IMAGE

被引：0

作者：

Troiville, Julien ^{[1
]}

Cliquet, Gerard ^{[1
]}

机构：

[1] Univ Rennes, Rennes, France

来源：

THRIVING IN A NEW WORLD ECONOMY | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：308 / 310

页数：3

共 50 条

[1] The Effects of Perceived Private Label Brand Quality and Store Image on Retailer Equity
Wu Jin-feng
Zhang Xi
[J]. 2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING - 22ND ANNUAL CONFERENCE PROCEEDINGS, VOLS I AND II, 2015, : 809 - 817
[2] Understanding the Functions of Perceived Private Label Brand Quality and Store Image in Building Retailer Equity
Wu, Jinfeng
Liu, Lianxi
[J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENGINEERING (CME 2014), 2014, : 275 - 282
[3] An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
Burt, Steve
Tunca, Burak
[J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017, 38 : 194 - 203
[4] How store brands build retailer brand image
Kremer, Florence
Viot, Catherine
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2012, 40 (07) : 528 - +
[5] Impact of brand-building activities and retailer-based brand equity on retailer brand communities
Samu, Sridhar
Lyndem, Preeti Krishnan
Litz, Reginald A.
[J]. EUROPEAN JOURNAL OF MARKETING, 2012, 46 (11-12) : 1581 - 1601
[6] Brand equity and store brand tiers An analysis based on an experimental design
Gonzalez-Benito, Oscar
Martos-Partal, Mercedes
Fustinoni-Venturini, Mariana
[J]. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2015, 57 (01) : 73 - 94
[7] Impact of Store Image on Retailer Equity: Evidence from 10 Chinese Hypermarkets
Wu Jinfeng
Tian Zhilong
[J]. 2008 4TH INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-31, 2008, : 8478 - 8481
[8] Why store brand penetration varies by retailer
Dhar, SK
Hoch, SJ
[J]. MARKETING SCIENCE, 1997, 16 (03) : 208 - 227
[9] The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image
Lin, Zhibin
He, Xinming
[J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (03) : 211 - 228
[10] Brand equity dilution: Retailer display and context brand effects
Buchanan, L
Simmons, CJ
Bickart, BA
[J]. JOURNAL OF MARKETING RESEARCH, 1999, 36 (03) : 345 - 355

← 1 2 3 4 5 →