e-Business critical success factors: toward the development of an integrated success model

Purpose - e-Business (e-B) organization is an integrated synergy of internet and supply chain. It is an organizational environment which consists of associations among suppliers, customers, work force and information technology. An important issue for an e-B organization is the comprehension of the critical factors that affect its success, in order to realize its full advantages and how it results in efficiency improvements of the organizations. The purpose of this paper is twofold: first to identify the critical success factors (CSFs) that determine the successful implementation of e-B and second to develop an integrated e-B model based on the CSFs. Design/methodology/approach - By following a quantitative approach, primary data were collected through a structured questionnaire from 174 Greek e-B firms. An initial exploratory factor analysis was conducted, followed by confirmatory factor analysis (CFA) and structural equation modeling (SEM). Findings - Findings have shown that there was a direct association of the Resource Based View (RBV) on the supply chain view (SCV) of a firm, which in turn influenced the performance/results of an e-B organization. It is concluded that e-B performance results and value creation are linked to customers' and partners' orientation (SCV) and human resources and information technology (RBV). Originality/value - The proposed framework contributes to the understanding of the successful implementation of e-B, by proposing a fifthfold framework. The proposed framework portrayed a very fundamental result, that the resourced based view and the SCV of the organization are the critical priorities and have a direct and positive affect on the performance and efficiency of the successful implementation of e-B.