Economic Marketing under the Low-carbon Economy Environment

被引：0

作者：

Li, Feng Wei ^{[1
]}

机构：

[1] Zhengzhou Inst Aeronaut Ind Management, Zhengzhou, Henan, Peoples R China

来源：

2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 5 | 2010年

关键词：

low-carbon economy; economic marketing; green logistics; moderate marketing;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

With the coming of low-carbon economy,national economic growth method has greatly changed, as well as enterprise productive way and people's lifestyle. At the same time, low carbon economy has affected marketing activities of enterprises. In this low-carbon economy era,marketing should be "frugal marketing". The whole society should establish a theory of "economy-marketing" and take an active part in this activity, so as to create better living conditions to their homeland.

引用

页码：80 / 82

页数：3