Stakeholder views on sustainability in an urban destination context: an inclusive path to destination competitiveness

Purpose Mass tourism in urban settings has proven to be economically significant in many parts of the world. To date, however, the academic debate on sustainable tourism has focused primarily on the ecological and socio-cultural sustainability of tourism in rural and coastal, rather than urban, settings. This paper aims to review the emerging debate on sustainable urban tourism, its complexities and challenges, and questions how urban destinations that are striving to become sustainable cities, can leverage benefit from the implementation of sustainable policies and practices to achieve tourism 'destination' competitiveness. Design/methodology/approach The paper uses a qualitative, exploratory research approach using in-depth interviews to seek responses from key stakeholders on their views and experiences of sustainability in the context of an urban destination. Thematic analysis is used to analyze and present the findings. Findings This study concludes that destinations need to be viewed in their broader regional context. Rather than be viewed solely as destinations that are 'kind to the environment,' sustainable urban destinations need to demonstrate a deeper commitment to all stakeholder groups, and especially local residents, to provide a fair and desirable ecosystem for achievement of the UN Sustainable Development Goals. Originality/value This paper reflects on the potential relationship between 'urban sustainability' and the 'destination competitiveness' of an urban tourism destination. This then will provide the platform for sustainability to truly contribute to future destination competitiveness.