The Awareness and Want Matrix with Adoption Gap Ratio Analysis for e-Service Diffusion Effect

被引：2
|
作者：
Liang, Te-Hsin [1 ]
机构：
[1] Fu Jen Catholic Univ, Dept Stat & Informat Sci, Hsinchuang, Taiwan
来源：
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING | 2011年 / 14卷 / 03期
关键词：
TECHNOLOGY ACCEPTANCE; INNOVATION; CONSUMER; COMMERCE; DRIVERS; MODEL; TPB; TAM;
D O I：
10.1089/cyber.2009.0349
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Since the hierarchical stages of a customer purchasing decision or innovation adoption process are interrelated, an analysis of all their stages, including awareness, want, and adoption, in relation to product or service diffusion, is urgently needed. Therefore, this study proposes the use of an awareness and want matrix, together with an adoption gap ratio analysis, to assess the effectiveness of innovation and technology diffusion for e-services. This study also conducts an empirical test on the promotion performance evaluation of 12 e-services promoted by the Taiwanese government.
引用
收藏
页码：131 / 140
页数：10
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