DESTINATION IMAGE FORMATION MODEL

The development and formation of destination image has been a subject of much attention in related academic literature and has made a significant contribution to a greater understanding of the topic. Based on the literature review, this paper attempts to propose a widely accepted island's image formation model in order to assist to the further understanding of destination image and island tourism. The results of this study provide important implications for image management and can help in designing marketing plans for creating and enhancing tourist destination images of islands.