Effects of telepresence, experiential value, and satisfaction on online behavioral intentions

被引：0
|
作者：
Yang, Haoerl [1 ]
Huang, Yuying
机构：
[1] Tatung Univ, Dept Business Management, Taipei, Taiwan
[2] Entie Bank, Hsinyi Branch, Foreign Exchange Dept, Taipei, Taiwan
来源：
ISMOT'07: PROCEEDINGS OF THE FIFTH INTERNATIONAL SYMPOSIUM ON MANAGEMENT OF TECHNOLOGY, VOLS 1 AND 2: MANAGING TOTAL INNOVATION AND OPEN INNOVATION IN THE 21ST CENTURY | 2007年
关键词：
behavioral intentions; consumer satisfaction; experiential value; hedonic value; interactivity technology; telepresence; utilitarian value;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This study proposed and assessed an integrated behavioral intentions model in an online shopping environment with advanced image interactivity technology (IIT). The effects of telepresence and experiential value, including utilitarian value and hedonic value, on customer satisfaction and intentions to purchase and rebrowse were estimated In addition, this study investigated the role of customer online shopping satisfaction in the model. Results of the online survey with 302 participants with experience in browsing an apparel retail Web site indicate that vividness and interactivity are two important determinants of telepresence and that, then, has significant effects on utilitarian value and hedonic value, respectively. Furthermore, these two values have strong impacts on satisfaction, which, in turn, is significantly related to customer's intentions to purchase from and rebrowse the online retailer. Managerial implications are also discussed in this paper.
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页码：1643 / 1647
页数：5
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