ACCOUNTING INFORMATION FOR MANAGING SUSTAINABLE HEALTH -TOURISM PRODUCT IN THE TOURISM DESTINATION

Purpose The purpose of this paper is to explore the adaptation of integrated reporting (IR) model to the specifics of health-tourism services in the tourism destination, with a particular emphasis on complying with the stakeholders' attitudes, sustainability development and corporate governance principles. Design After the introduction and the literature review, the content will be focused on testing the hypothesis "Information provided by integrated reporting (IR) system is relevant in assessing recognition and competitiveness of destination's health-tourism product", and for preparing IR model for health-tourism destination. Methodology Spearman's correlation coefficient will be used to prove the hypothesis based on the results of survey conducted in 2018 in the tourism destination Kvarner, which has been recognised in the Croatian strategic documents as the destination with great potential for health tourism development. Approach To apply a methodological framework of integrated reporting (IR) to the specifics of health-tourism services in the tourism destination, adhering to the principles of corporate governance (destination is considered as a corporation). Findings Designing management information system relevant to short- and long-term decision making, according to the destination management and the stakeholders' specific needs. Originality of the research Originality can be recognised as a theoretical contribution to the strategic accounting through developing the specific model of integrated reporting for health tourism products in the health-tourism destination. This approach is also relevant from the practical point of view because it shows how to recognise capitals on the input side (natural, financial, manufactured, intellectual, human, social and relationship), and how to set up a business model that would create added value.