Jom Augmented Reality Effect Towards Online Shopping Platforms

被引：0
|
作者：
Liew, W. J. [1 ]
JosephNg, P. S. [1 ]
Eaw, H. C. [2 ]
Phan, K. Y. [3 ]
机构：
[1] UCSI Univ, Inst Comp Sci & Digital Innovat, Kuala Lumpur, Malaysia
[2] UCSI Univ, Fac Business & Management, Kuala Lumpur, Malaysia
[3] Univ Tunku Abdul Rahman, Fac Informat & Commun Technol, Kuala Lumpur, Malaysia
来源：
PROCEEDINGS OF 2020 6TH IEEE INTERNATIONAL WOMEN IN ENGINEERING (WIE) CONFERENCE ON ELECTRICAL AND COMPUTER ENGINEERING (WIECON-ECE 2020) | 2020年
关键词：
Online Shopping; Augmented Reality; Consumer Behaviour; Purchase Decision; Online Payment Security; Personal data privacy; INFRASTRUCTURE;
D O I：
10.1109/WIECON-ECE52138.2020.9397985
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
The research aims to introduce Augmented Reality features into online shopping platforms to enhance consumer purchase behaviour in online shopping platforms. Online shopping has become a common activity done by young people aged between 18-50 nowadays. More and more people choose to purchase online instead of buying at retail shops. This project has proposed to make online shopping item comparison more convenient and less time-consuming. By providing this feature into online shopping platforms, the consumer can have a clear comparison between similar items, including price, product details, customer feedback and review. This project is carried out in two private universities for data collection.
引用
收藏
页码：29 / 32
页数：4
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