Creating a Management Strategy Evaluation Model for Taipei City Sports Centre by Using Hybrid MCDM Models

The purpose of this study was to determine the critical factors that influence sports center management strategy performance, and explore the causal relationships between the criteria of each sub-criterion. Since developing a management strategy is a multiple criteria decision-making (MCDM) process, this study adopts a new hybrid model of the decision making trial and evaluation laboratory (DEMATEL) technique, the DEMATEL-based analytic network process (DANP), Visekriterijumsko Kompromisno Rangiranje (VIKOR) methods. The DEMATEL technique simplifies and visualizes the interrelationships between decision-making indicators, and the DANP obtains the influential weights using the basic concept of analytic network process (ANP). The VIKOR method using influential weights was used to evaluate and integrate the indicators performance in the gaps and to analyze how to reduce the gaps so as to evaluate the decision strategy by the sports center. This study found three core factors that influence sports center management strategy performance: staff qualities, site conditions, and traffic conditions. Additionally, key criteria of each factor were identified and the influential network relations maps (INRM) were obtained. The results of this study provided sports center managers with an idea-based understanding of how to create management strategies that increase the performance of dimensions and indicators to satisfy consumer needs and sports center profits, and also build competitive advantage in the sports center industry.