Research on Consumers' brand choice cognitive processes

被引：0
|
作者：
Wang, Xiaohui [1 ]
Lin, Lin [2 ]
机构：
[1] Shandong Univ Finance, Sch Comp & Informat Engn, Shandong, Peoples R China
[2] Shandong Univ, Sch Econ, Shandong, Peoples R China
来源：
QUANTUM, NANO, MICRO AND INFORMATION TECHNOLOGIES | 2011年 / 39卷
关键词：
Production; Brand choice; Cognitive processes;
D O I：
10.4028/www.scientific.net/AMR.39.338
中图分类号：
TB3 [工程材料学];
学科分类号：
0805 ; 080502 ;
摘要：
The paper firstly analyzes ACT* theory based on production system frame and its study principle deeply, analyzes and discusses the cognitive processes of consumers' brand choice by using production rules on the basis, and gives out new explanatory notes on dynamic study phenomenon of consumers experienced after several brand choice processes..
引用
收藏
页码：338 / +
页数：2
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