AN EMPIRICAL STUDY ON AUGMENTED REALITY SYSTEM DEVELOPMENT AND SATISFACTION FOR SUPPORTING HAIR STYLE DESIGN

Because of the blooming development of information technology and the rising fashion trend of hair style, the demand for fashion aesthetics of self style has been increasing. The objects of this paper include applying augmented reality based hair style design supporting system to support hair style design, developing the study model of how the satisfaction of hair style deign is affected by the diffusion innovation theory, and searching the critical factor affecting the satisfaction of hair style design. The findings concluded that the relative advantage and system quality are the critical factors that affect users' satisfaction. This study suggests the development of future innovative services or products should adopt the technology that will provide users more conveniences and advantages.