The impact of downsizing on corporate reputation

被引：48
|
作者：
Zyglidopoulos, SC [1 ]
机构：
[1] Univ Cambridge, Judge Inst Management, Cambridge CB2 1AG, England
来源：
BRITISH JOURNAL OF MANAGEMENT | 2005年 / 16卷 / 03期
关键词：
D O I：
10.1111/j.1467-8551.2005.00460.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the impact that downsizing has on corporate reputation. Drawing on the relevant literatures, two hypotheses are developed and tested. The findings of the study are as follows. First, downsizing has a negative impact on corporate reputation. Second downsizing is more damaging to corporate reputation than 'downscoping'-the sale of a division.
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页码：253 / 259
页数：7
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