THE COMPLEMENTARY NATURE OF CAUSE RELATED MARKETING AND INTERNATIONAL MARKETING

被引：0
|
作者：
Papasolomou, Ioanna [1 ]
Demetriou, Marlen [1 ]
机构：
[1] Univ Nicosia, Dept Mkt, Sch Business, Nicosia, Cyprus
来源：
EUROPEAN AND MEDITERRANEAN TRENDS AND CHALLENGES IN THE 21ST CENTURY | 2008年
关键词：
Cause Related Marketing (CRM); Internal Marketing (IM); Financial Services Industry; Cyprus;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：739 / 740
页数：2
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