Study on the Continuance Usage of Mobile Health Management Application based on Uses and Gratifications Theory

In order to examine the influence effect of uses and gratifications of mobile health services. A research model was developed to study the influence of users' utility gratification, hedonic gratification and social gratification from the perspective of Uses and Gratifications theory. SPSS and Smart PLS were employed to verify the research hypotheses using the empirical data collected via survey questionnaires. Research results show that utility gratification, hedonic gratification and social gratification all exert significant and positive effects on users' continuance usage intention. Especially, gratification of health management, perceived fantasy, social image play important roles in users' uses and gratifications. Providers of Mobile health management application should design and take personalized operating strategies and marketing strategies according to different needs.