CULTURAL TOURISM EXPERIENCE ON CUSTOMER SATISFACTION: EVIDENCE FROM THAILAND

被引：0
|
作者：
Sukanthasirikul, Kanchana [1 ]
Trongpanich, Wannee [2 ]
机构：
[1] Suranaree Univ Technol, Nakhon Ratchasima, Thailand
[2] Rajamangala Univ Technol Isan, Nakhon Ratchasima, Thailand
来源：
ECONOMIC AND SOCIAL DEVELOPMENT: 10TH INTERNATIONAL SCIENTIFIC CONFERENCE ON ECONOMIC AND SOCIAL DEVELOPMENT | 2015年
关键词：
Cultural tourism; Satisfaction; Service quality; PERCEIVED VALUE; SERVICE QUALITY; HERITAGE; CONSEQUENCES; VISITORS; EMOTION; IMPACT; MODEL;
D O I：
暂无
中图分类号：
TU98 [区域规划、城乡规划];
学科分类号：
0814 ; 082803 ; 0833 ;
摘要：
This study examines the service quality of cultural tourism experience perceived by tourists on their satisfaction and further explores the relationships between perceived value, appraisal emotion, and customer satisfaction. A total of 327 respondents completed a survey conducted at two cultural festivals in Thailand. Using structural equation modeling (SEM) technique, the results reveal the direct and positive effects of the service quality on perceived value, appraisal emotion, and customer satisfaction. This study summarizes the findings and offers some interesting implications for practitioners and researchers.
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页码：45 / 53
页数：9
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