Marketing Research for Motorola Company

被引：0
|
作者：
Lu, Ping-Jun [1 ]
Huang, Xiao-Wen [2 ]
机构：
[1] Southwest Univ Finance & Econ, Sch Business Adm, Chengdu, Sichuan, Peoples R China
[2] Univ Birmingham, Sch Business, Birmingham B15 2TT, W Midlands, England
来源：
PROCEEDINGS OF THE 2014 INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE | 2014年 / 9卷
关键词：
Motorola; research; performance; product;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Considering about the rising market of global communication, Motorola is stumbling through a hard time in recent years and is still going downhill. Facing this problem, it is quite important to find why the company market share continually decrease? What causes the poor performance? It is necessary to find the main issue, which leads to downhill of the company. This paper is going to do a research for Motorola company, which includes problem identification, research design, pilot fieldwork, research results, and conclusions.
引用
收藏
页码：20 / 28
页数：9
相关论文
共 50 条
  • [1] COMPANY PRACTICES IN MARKETING RESEARCH
    Nahl, Perham C.
    JOURNAL OF MARKETING, 1954, 18 (04) : 440 - 441
  • [2] The Use of Marketing Research For the Improvement of the Marketing Mix of the Company
    Toma, Andrei
    Tanasescu, Dorina
    Marcu, Laura
    Dinca, Georgiana
    RECENT ADVANCES IN MATHEMATICS AND COMPUTERS IN BUSINESS, ECONOMICS, BIOLOGY & CHEMISTRY, 2010, : 339 - +
  • [3] A Research on Experiential Marketing of a Tea Company
    Liu, Zhi-chao
    Han, Xiu-xiu
    INTERNATIONAL CONFERENCE ON SOCIAL, EDUCATION AND MANAGEMENT ENGINEERING (SEME 2014), 2014, : 334 - 338
  • [4] An Analysis on Performance Management of Motorola Company
    Chi, Ying
    Zhang, Jianming
    PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENGINEERING (CME 2014), 2014, : 60 - 66
  • [5] Research on Project Management of Company's Marketing System
    Liang Xiaoqin
    Hong Shicong
    2010 2ND IEEE INTERNATIONAL CONFERENCE ON INFORMATION AND FINANCIAL ENGINEERING (ICIFE), 2010, : 319 - 322
  • [6] THE RESEARCH OF USING STRATEGIC MARKETING AS A TOOL OF COMPANY MANAGEMENT
    Bednarcik, Zdenek
    15TH INTERNATIONAL COLLOQUIUM ON REGIONAL SCIENCES, 2012, : 363 - 373
  • [7] Recalibrating research at Motorola
    Matthews, Jermey N. A.
    PHYSICS TODAY, 2008, 61 (10) : 31 - 32
  • [8] MOTOROLA BUYS JRS RESEARCH
    WEISS, R
    COMPUTER DESIGN, 1995, 34 (11): : 32 - +
  • [9] New marketing company
    不详
    BWK, 2004, 56 (10): : 70 - 70
  • [10] The research of marketing quality management strategy from insurance brokers company
    Lee H.-H.
    Lee T.-L.
    Journal of Quality, 2021, 28 (05): : 361 - 377
12345