Sources of referral information: A marketing analysis of physician behavior

被引：0
|
作者：
Powers, TL [1 ]
Swan, JE
Taylor, JA
Bendall, D
机构：
[1] Univ Alabama Birmingham, Sch Business, Birmingham, AL 35294 USA
[2] Birmingham So Coll, Birmingham, AL USA
来源：
HEALTH CARE MANAGEMENT REVIEW | 1998年 / 23卷 / 03期
关键词：
information; physician; referral;
D O I：
暂无
中图分类号：
R19 [保健组织与事业（卫生事业管理）];
学科分类号：
摘要：
The referral process is an important means of obtaining patients and it is necessary to determine ways of influencing the referral process to increase the patient base. This article reports research based on a survey of the referral habits of 806 primary care physicians. The results are examined in the context of physician receptivity to marketer-controlled versus health services sources of referral information.
引用
收藏
页码：76 / 86
页数：11
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