My words for your pizza: An analysis of persuasive narratives in online crowdfunding

被引：85

作者：

Majumdar, Adrija ^{[1
]}

Bose, Indranil ^{[1
]}

机构：

[1] Indian Inst Management Calcutta, Diamond Harbour Rd, Kolkata 700104, India

来源：

INFORMATION & MANAGEMENT | 2018年 / 55卷 / 06期

关键词：

Charity; Donation-based crowdfunding; Content factors; Appeals; Persuasiveness; Philanthropy; PROSOCIAL BEHAVIOR; EMPIRICAL-ANALYSIS; LINGUISTIC STYLES; SUCCESS; CHARITY; GENDER; INTERDISCIPLINARY; ADVERTISEMENTS; COMMUNITIES; EXPRESSION;

D O I：

10.1016/j.im.2018.03.007

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We analyze charity requests registered on the Random Acts of Pizza online community and examine the content of postings and non-content characteristics to identify features that are associated with the success of donation. We find that the presence of rational and credible appeals in a message increases the likelihood of receiving a donation, whereas the mere presence of negative emotional appeal does not do so. Our research is useful for those who like to make persuasive charity requests on online platforms.

引用

页码：781 / 794

页数：14

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