HOW BRAND TRUST MEDIATES THE EFFECTS OF SERVICE QUALITY ON LOYALTY: AN ILLUSTRATION FROM MEDICAL TOURISM CONTEXT

被引：0
|
作者：
Lertwannawit, Aurathai [1 ]
Gulid, Nak [2 ]
机构：
[1] Thammasat Univ, Bangkok, Thailand
[2] Srinakharinwirot Univ, Bangkok, Thailand
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：81 / 83
页数：3
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