The rules we choose by

Hutchinson & Gigerenzer's functional approach to decision making has Much in common with behavioral approaches. One of their central points is that "rules-of-thumb" often provide efficient decision strategies, use of which is both rational and generally optimal, We agree, but also caution that the misapplication of rules sometimes leads to non-optimal decisions, (c) 2005 Elsevier B.V. All rights reserved.