The Effect of Mixed-Joint Bundling Strategy in the Hospitality Industry

Price bundling is one of the most important pricing strategies in the hospitality industry. This paper aims to investigate the specific importance of mixed-joint bundling strategy in hotels' profitability. Data was gathered through an ad hoc questionnaire, administrated in three and five-star hotels'. Univariate and bivariate techniques were performed to eventually identify statistical differences. The results show statistical differences between bundling with two services and bundling with more than two services included. Bundling strategy with restaurant service included is more attractive to customers in the hospitality industry. With these findings, managers can structure effective but different bundling solutions for both 3 and 5 stars hotels.