Choices of Industrial Enterprises Financial Strategy and Financial Policy in Big Data Era

With the arrival of the big data era, data resources increasingly profoundly affect the enterprises management mode and performance. Industry is the leading of our national economy. So it has important practical significance to realize the sustainable development of industrial enterprises and Chinese economy that industrial enterprises can keep pace with the times and have data thinking, make reasonable and effective choices of financial strategy and financial policy by data collection, storage, analysis and application. Based on the analysis of the influences of big data on financial decision of industrial enterprises, this paper systematically expounds on the concept that the industrial enterprises utilize the data information to make choices of financial strategy and financial policy, and put forward the concrete feasible measures.