DEVELOPING A MODEL OF HUMAN MANAGEMENT FOR MUSLIMS IN CREATIVE MEDIA INDUSTRIES

This paper proposes a model of human management developed from a qualitative research project carried out between 2016 and 2019. The project involved a total number of 100 participants who work with television and new media industries in Malaysia. These participants include 14 managers, 46 creative production workers, 30 production workers (technical), and 10 participants representing policymakers. The model was built upon a four-layer conceptual framework comprising analyses of (i) organisation, (ii) policy, (iii) production community and (iv) product/text. In doing so, we examined how these media production workers manage and balance between their; (i) personal, emotional, (ii) religious-spiritual and (iii) professional life. The study also identifies systematic approaches to managing the challenges faced by Muslims media professionals. A model of human management proposed by this project takes into consideration of elements, such as (i) organisational culture, (ii) values, (iii) leadership, (iv) workplace policy and also, such meanings as (i) 'being human,' (ii) 'humanised workplace,' and (iii) 'doing good work.' (C) 2021 Published by European Publisher.