FACTORS INFLUENCING COLLABORATIVE CONSUMPTION ATTITUDE IN BRAZIL

The trend of consumption by access has increased in recent years, as has the interest in understanding the motivations that lead to collaborative consumption. Elements of the Social Exchange Theory in conjunction with the Self-Determination Theory, when set in a peculiar context of economic crisis, can explain the behavior of the attitude towards collaborative consumption. This research aimed to identify the factors that are associated with the attitude towards collaborative consumption in Brazil. To reach the objective, a theoretical research was carried out that supported the model's hypotheses. From a quantitative research with 321 collaborative consumption users, analyzes were inferred on the results obtained from descriptive statistics together with the multiple linear regression of factors, which indicated that the economic benefits, sustainability and the materialist dimension of respondents' satisfaction tend to be positively associated with the attitude towards collaborative consumption, while perceived risks represented a barrier to the practice of collaborative consumption.