Understanding Customer Behaviour from Greater Jakarta Area in Purchase Intention on Fashion E-Commerce

被引：0

作者：

Candra, Sevenpri ^{[1
]}

Prawara, Raka Widya ^{[1
]}

Sudrajat, Darjat ^{[1
]}

机构：

[1] Bina Nusantara Univ, BINUS Business Sch Undergrad Program, Management Dept, Jakarta 11480, Indonesia

来源：

3RD INTERNATIONAL CONFERENCE ON CYBERNETICS AND INTELLIGENT SYSTEMS (ICORIS 2021) | 2021年

关键词：

Perceived Risk; Perceived Benefit; Trust; Purchase Intention; SEM-PLS; TRUST; TAM;

D O I：

10.1109/ICORIS52787.2021.9649512

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This research aims to determine the effect of Perceived Risk on Trust and its impact on Perceived benefits and Purchase intention of consumers on fashion e-commerce sites. This research will be conducted with male and female Jakarta community correspondents who have conducted transactions on fashion e-commerce sites. This research also uses the SEM-PLS method with SmartPLS 3.0 Software. This type of research is descriptive - associative, with a quantitative approach that uses questionnaires and observations as primary data and books and journals as secondary data. The results showed a negative and significant value in the relationship of Perceived Risk to Trust and a positive and significant relationship in Trust to Perceived Benefits, Perceived Benefits on Purchase Intention, and Trust on Purchase Intention.

引用

页码：1 / 6

页数：6

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