On the evaluation of teaching and learning in higher education: a multicultural inquiry

被引：5
|
作者：
White, Christopher J. [1 ]
机构：
[1] RMIT Univ, Sch Econ Finance & Mkt, Melbourne, Vic 3001, Australia
来源：
ASSESSMENT & EVALUATION IN HIGHER EDUCATION | 2011年 / 36卷 / 06期
关键词：
emotions; satisfaction; word of mouth intentions; culture; marketing; CUSTOMER SATISFACTION; SERVICE QUALITY; BEHAVIORAL CONSEQUENCES; EMOTIONAL RESPONSES; CONSUMPTION EMOTION; LOYALTY; MODEL; ANTECEDENTS; PRODUCT; DIMENSIONALITY;
D O I：
10.1080/02602931003632407
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
The aim of the study was to develop a model of positive word-of-mouth (WoM) intentions in a higher education context. WoM was found to be directly influenced by satisfaction levels and indirectly by antecedents of satisfaction, namely positive and negative emotions and perceptions of performance. The model provided a good fit to the data and explained 58% of the variance in WoM intentions. When the model was tested on samples of domestic and international students, significant differences were noted in that the model explained only 21% of the variance in WoM for international compared to 68% for domestic. Moreover, emotions for the international sample did not significantly influence satisfaction or WoM intentions.
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页码：643 / 656
页数：14
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