Factors influencing consumer's decision to purchase fresh potatoes in Malaysia

被引：3
|
作者：
Chamhuri, N. [1 ]
Batt, P. J. [2 ]
机构：
[1] Natl Univ Malaysia, Bangi, Malaysia
[2] Curtin Univ, Perth, WA, Australia
来源：
XXIX INT HORTICULTURAL CONGRESS ON HORTICULTURE: SUSTAINING LIVES, LIVELIHOODS AND LANDSCAPES: XVII INT SYMP ON HORTICULTURAL ECONOMICS AND MANAGEMENT AND V INT SYMP ON IMPROVING THE PERFORMANCE OF SUPPLY CHAINS IN THE TRANSITIONAL ECONOMIES | 2015年 / 1103卷
关键词：
potatoes; fresh produce; vegetable marketing; consumers; Malaysia; PERCEPTION; QUALITY;
D O I：
10.17660/ActaHortic.2015.1103.15
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
Freshness, size and price were the most frequently cited variables in respondents' decision to purchase fresh potatoes. Principal component analysis identified five constructs which were found to influence respondents' decision to purchase: value, physical appearance, usage, prior experience and promotion.
引用
收藏
页码：101 / 108
页数：8
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