Exploring Factors that Influence the Tourists' Pro-environmental Behaviors

This study explores the antecedents of tourist s' pro-environmental behaviors. It proposes a model in which destination specific attributes, personal involvement, and place attachment with respect to the destination experience shape tourists' pro-environmental behaviors. These relationships are explored for a sample 381 recreational tourists on the city of Xiamen in China. The structural model indicates that: (1) the specific attributes of destination has significant positive effect place dependence; (2) personal involvement has significant positive effect on place dependence, place identity; (3) both place dependence and place identity have significant impact on tourists' pro-environmental behaviors; (4) the relationship between place identity and place dependence of place attachment has been found. The findings offer important implications for tourism destination sustainable development practice.