Culture's role in e-Commerce success: a conceptual model

被引:1
|
作者
Liu, Shifeng [1 ]
Tang, Mincong [2 ]
机构
[1] Beijing Jiaotong Univ, Sch Econ & Management, Beijing, Peoples R China
[2] Univ Hong Kong, Dept Decis Sci & Managerial Econ, Hong Kong, Peoples R China
关键词
D O I
10.1109/ISDPE.2007.33
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
E-Commerce is a key innovative initiative in the 21st century; the success of e-Commerce practices is affected by many internal and external factors. In our study, we reviewed some previous studies on e-Commerce practices, based on which we summarized the factors that contribute to the success of e-Commerce, these factors are technology orientation, management orientation and culture. By adopting, the ideas from IT/IS cultural studies, we proposed a conceptual model, in which culture is incorporated as a mediator and also an independent variable in success of e-Commerce.
引用
收藏
页码:429 / +
页数:2
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