Analysis of Strong Retailer's Competitive Strategies in Dual-Channel Supply Chain with Service Considered

被引：0
|
作者：
Dan, Bin [1 ,2 ]
Qu, Zhenjing [1 ]
Liu, Can [1 ]
Zhang, Xumei [1 ]
Zhang, Haiyue [1 ]
机构：
[1] Chongqing Univ, Sch Econ & Business Adm, Chongqing 400044, Peoples R China
[2] Chongqing Univ, Chongqing Key Lab Logist, Chongqing 400044, Peoples R China
来源：
LISS 2013 | 2015年
关键词：
Dual-channel supply chain; Strong retailer; Competitive strategy; Service diversity;
D O I：
10.1007/978-3-642-40660-7_18
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This paper analyzes the competitive strategies of strong traditional retailer in a dual-channel supply chain consisting of a manufacturer, a strong traditional retailer and an electronic retailer. A Stackelberg model is built with the manufacturer as the leader and the two retailers as the followers. The results indicate that it is not an effective competitive strategy for the traditional retailer to depress wholesale price, the traditional retailer can improve its operating status through selling higher-value products and adjusting price and service via specific actions.
引用
收藏
页码：129 / 134
页数：6
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