GRADUATE STUDENTS SATISFACTION OF BUSINESS ADMINISTRATION BACHELOR'S PROGRAM

Higher education institutions are increasingly aware about the need to deal with many competitive pressures and important challenges related to continuous adaptation to labor market requirements. In this competitive framework, only those institutions which provide high quality education for their students to meet the expectations of the international labour market can survive. Under these circumstances, higher education institutions put greater emphasis on student satisfaction that occurs when perceived performance meets the students expectations regarding curricula, usefulness of studied subjects related to individual preferences and requirements of the labor market, quality of teaching process and information resources available for students, communication with teachers and other faculty staff members etc. With the objective of knowing the opinions of license graduates in the Business Administration field concerning the quality of the educational service and to acquire deeper understanding about the factors influencing their satisfaction, an extended research was conducted to determine overall satisfaction about the educational offer of the Faculty of Business and Tourism from Bucharest University of Economic Studies and the assessment of the utility of the subjects provided by the faculty. The results of the research revealed that the majority of respondents have a positive assessment of the quality of educational activities relating the teachers and the support staff as well as the resources available to the students during their university training process. This study is helpful for academics in order to learn more about the nature and predictors of student satisfaction and to identify and address areas in need of improvement, especially regarding academic curricula. Also, this study is useful for labor market and business representatives for understanding the competences and abilities gained by graduates in Business Adminstration and setting the requirements for future employees.