Motives And Green Innovation Performance in Indonesian Small and Medium Enterprises (Sme's) Batik - A Qualitative Case Study

Background of the study: Currently, SMEs are still facing various environmental problems so that they continue to receive special attention in the academic field. Furthermore, the role of the business world, society and government is needed to pay more attention to the environmental and social impacts on companies in order to increase efficiency and reduce risks to the condition of society and the environment. Objectives: This study explores the positive influence of green motifs on the green innovation performance of Batik SMEs by examining three green motifs (instrumental motives, relational motives and moral motives). This qualitative research was conducted by analyzing data from interviews conducted with representatives of UKM Batik Pekalongan, Indonesia with samples in various regions in order to obtain data variations and data accuracy, so that the results can be generalized. Finding: This study reveals the results that instrumental motives have the strongest influence on green innovation performance compared to moral motives and relational motives. But the three still have a positive relationship. Relational motives are generally the main motivation for companies to achieve green innovation performance. Conclusion: This study describes the motives of batik SMEs in carrying out green activities (instrumental motives, relational motives, and moral motives). These three motifs have the opportunity to improve the performance of green innovation in batik SMEs. The conclusion of this finding is that companies tend to do something above the main goal, seek profit or prefer to produce something useful for the company and support something related to social activities.