The role of place attachment and festival attachment in influencing attendees' environmentally responsible behaviours at music festivals

This study investigates attendees' attachment to the place where a festival is held and their attachment to the festival itself as predictors of environmentally responsible behaviours (ERBs) at the festival. Pre- and post-visit surveys were conducted with 405 participants. The pre-visit survey, completed before attendance at a music festival, measured visitors' place attachment and festival attachment, while the post-visit survey, measured on-site ERB. Group interviews were conducted on-site to investigate the concepts in greater depth. Findings suggest that place attachment is strongly related to on-site ERBs, with the place identity component of place attachment making the strongest contribution; while festival attachment related moderately to on-site ERBs, with the festival identity component of festival attachment making the strongest contribution. Further research on place identity as a separate construct from place attachment and festival identity as separate construct from festival attachment is recommended.